RT info:eu-repo/semantics/bachelorThesis
T1 Internationalisation plan. Practical case Miguélez S.L. = Plan de internacionalización. Caso práctico Miguélez S.L.
A1 Robles Álvarez, Leyre
A2 Comercializacion e Investigacion de Mercados
K1 Comercio
K1 Economía
K1 Empresas
K1 Internationalisation plan
K1 Miguélez
K1 Copper cables
K1 Morocco
K1 Commercial delegation
AB This essay focuses on the study of the importance of internationalisation for companies nowadays and how to develop a plan to use this strategy in real life. In the first part of the project, it will find a brief introduction to what internationalization is and its growing importance currently. Subsequently, each part of the internationalisation plan will be discussed theoretically in depth. After having carried out a theoretical analysis, the information previously researched will be analysed in an empirical and real approach. For that reason, an internationalization plan will be drawn up for an existing company: Miguélez SL. In order to implement this plan, research on the company analysed and its international history will be carried out beforehand. Finally, an internationalisation plan will be formulated for Miguélez. The objectives of this plan will be to find a new country where the company can access and to develop the steps to follow for this internationalisation to be successful.
LK http://hdl.handle.net/10612/15111
UL http://hdl.handle.net/10612/15111
DS BULERIA. Repositorio Institucional de la Universidad de León
RD 02-jun-2024