RT info:eu-repo/semantics/article
T1 Towards a descontruction of symbolic violence in a sample of advertising discourse. A critical discourse perspective
T2 Hacia la deconstrucción de la violencia simbólica en una muestra de discurso publicitario. Una perspectiva crítica discursiva
A1 Martínez Lirola, María
K1 Educación
K1 Woman
K1 Critical discourse analysis
K1 Multimodality
K1 Adverstising discourse
K1 Symbolic violence
K1 Gender studies
K1 Mujeres
K1 Análisis  crítico  del  discurso
K1 Multimodalidad
K1 Discurso  publicitario
K1 Violencia simbólica
K1 Estudios de género
AB [EN] This article examines the representation of women in the advertisements used by Dolce & Gabbana, in order to observe the examples of symbolic violence associated with women. The main objectives of this study are: 1) to deconstruct the main visual strategies used by Dolce & Gabbana to represent women in its newsletter; and 2) to characterize the main types of symbolic violence in the texts analysed. Data were collected from the newsletter used by Dolce & Gabbana to advertise their products through the internet from January to December 2016–19. The data are analysed based on the critical discourse analysis model of social actors proposed by van Leeuwen (2008) and Kress & van Leeuwen’s (2006) models of visual grammar.
PB Universidad de León
LK http://hdl.handle.net/10612/15681
UL http://hdl.handle.net/10612/15681
NO Martínez Lirola, M. (2022). Towards a descontruction of symbolic violence in a sample of advertising discourse. A critical discourse perspective. Cuestiones De género: De La Igualdad Y La Diferencia, (17), 336–354. https://doi.org/10.18002/cg.i17.7132
DS BULERIA. Repositorio Institucional de la Universidad de León
RD 08-may-2024