RT info:eu-repo/semantics/article
T1 What do Female Consumers Think about Sustainable Packaging?
A1 Sulé Alonso, María Aránzazu
A1 Barbeta Martínez, Inés
A1 Fuentes Fernández, Rosana
A2 Comercializacion e Investigacion de Mercados
K1 Ecología. Medio ambiente
K1 Empresas
K1 Marketing
K1 Sustainability
K1 Food consumption trends
K1 Packaging
K1 Bio-based
K1 Bio-plastic
AB [ES] This study explores the level of knowledge among Spanish consumers regarding sustainability and their opinions on new sustainable packaging options, such as bio-based materials or bagasse. We conducted an online questionnaire at a national level, followed by multivariate analysis to derive conclusive results. Our findings, based on 254 participants, indicate that only 44% of consumers integrate sustainability into their daily lives. Key characteristics deemed important for sustainable packaging include environmental friendliness (85%), use of clean energy (72.5%), ease of reuse (85.8%), and recyclable materials (80.8%). Factor analysis reveals three categories: manufacturing characteristics, security, and price. Cluster analysis identifies two groups: one concerned with container safety and another seeking achievable sustainability.
PB The Bucharest University of Economic Studies. The Marketing School
SN 2537-5865
LK https://hdl.handle.net/10612/20277
UL https://hdl.handle.net/10612/20277
NO Sulé-Alonso, M. A., Barbeta Martínez, I., y Fuentes-Fernández, R. (2024). What do Female Consumers Think about Sustainable Packaging? Journal of Emerging Trends in Marketing and Management, 1(1). https://www.etimm.ase.ro/?p=1012
NO La revista forma se publica como parte de Emerging Trends in Marketing and Management International Conference
DS BULERIA. Repositorio Institucional de la Universidad de León
RD 02-jun-2024