TY  - JOUR 
AU  - Facultad de Ciencias Economicas y Empresariales
AU  - Muñiz Martínez, Norberto
AU  - Comercializacion e Investigacion de Mercados
DA  - 2011
SN  - 1756-9583
UR  - https://hdl.handle.net/10612/17657
AB  - [EN] This paper investigates the consolidation of currents of thought on the marketing and branding of cities and territories. It starts by an analysis of the importance of the identity of cities and briefly also of regions and countries, as a prior...
LA  - eng
PB  - Henry Stewart Publications
KW  - Marketing
KW  - City marketing and place branding
KW  - Networked institutional cooperation
KW  - Strategic governance
KW  - Review of research and practice
TI  - City marketing and place branding: A critical review of practice and academic research
T2  - Journal of Town & City Management
VL  - 2
M2  - 369
ER  -