Perfectly smooth, creamy and full flavoured’: Online cheese descriptions

Abstract

This paper presents a corpus-based analysis of online cheese descriptions in English. These texts follow specific conventions which make them recognizable as belonging to a particular subgenre. In this study we will follow Swales’ move-step method to establish the rhetorical structure, and a subsequent lexico-grammatical analysis will provide relevant information such as common phraseological and lexical suggestions for each move and step. The final aim of the study is to produce a writing tool for Spanish-speaking professionals in the dairy industry to assist them in the production of this specific text type.