Image of Confucius Institute in Italian Media Discourse

Abstract

随着首家孔子学院于 2004 年在韩国首尔 成立，世界各国越来越多的人开始学习汉语言 文化，孔子学院也逐渐进入人们的视野。孔子 学院的管理模式和教学活动引起越来越多的人 的关注，尤其在美国媒体上，有关孔子学院的 争议涉及其创办目的、政治宣传以及学术自由 等。这些争议很快得到了世界各国记者、中国 学研究者、汉学家、孔子学院院长等人的讨论， 使孔子学院这一话题成为世界范畴内讨论的问 题。本文以 2010 年来意大利主要报纸、杂志、 网站等媒体上搜集到的 32 篇有关孔子学院的 报道为语料，试图通过分析意大利媒体中相关 学者、专家的话语，来考察孔子学院在意大利 媒体中呈现出的主要形象。

Along with a considerable increase of the people involved in studying Chinese culture and Chinese language, Confucius Institute, initially founded in 2004 in Seoul, South Korea, provoked different reactions regarding to the management and the activity held. Especially on American press, the debate focused on what the real aim of the project consists in, has been retained responsible for political propaganda and a threat for the academic freedom. Soon the debate involved reporters, journalists, Chinese Studies experts, sinologists and Confucius Institutes directors from every part of the world, leading the debate to an international dimension. 32 articles published since 2010 on the Italian national newspapers, periodicals, specialized website and online channels, have been collected and examined in order to propose a critical analysis on how the image of Confucius Institute is perceived in Italy through examining the discourse of the Italian press and the voices of the experts in the press.