¿Desangrarse por el trono? #BLEEDFORTHETHRONE

Abstract

[ES] La campaña #BleedForTheThrone es una iniciativa creada por HBO en colaboración con American Red Cross para promover la donación de sangre. La temática de la misma se basó en la famosa serie “Juego de Tronos”, creada por George R.R. Martin, y se puso en marcha en fechas cercanas al estreno de la octava y última temporada. Para ello, se habilitaron diferentes puntos de donación adheridos a la iniciativa donde aquellas personas que lo desearan, pudieron colaborar con la causa. Además, recibieron varios regalos con diseños de la serie, se ofreció la oportunidad de participar en varios sorteos, vivir experiencias únicas, etc. Este caso, se desarrolló principalmente en Estados Unidos, pero también se llevó a cabo en otros países como Croacia, Serbia, Ghana o España.

[EN] #BleedForTheThrone is a campaign created by HBO in collaboration with the American Red Cross to promote blood donation. It was based on the famous series "Game of Thrones", created by George R.R. Martin, and it was launched on dates close to the premiere of the eighth and last season of the series. For this, different points of donation were included in the initiative and people who wanted to could collaborate with the cause. In addition, they received gifts with designs from the series, they were offered the opportunity to participate in some raffles and could have unique experiences, etc. This case was mainly put into practice in the United States, but it was also carried out in other countries such as Croatia, Serbia, Ghana and Spain.