Mostrar el registro sencillo del ítem
dc.contributor | Facultad de Ciencias Economicas y Empresariales | es_ES |
dc.contributor.author | Cuesta Valiño, Pedro | |
dc.contributor.author | Gutiérrez Rodríguez, Pablo | |
dc.contributor.author | García Henche, Blanca | |
dc.contributor.author | Núñez Barriopedro, Estela | |
dc.contributor.author | ||
dc.contributor.author | ||
dc.contributor.author | ||
dc.contributor.author | ||
dc.contributor.other | Comercializacion e Investigacion de Mercados | es_ES |
dc.date | 2024 | |
dc.date.accessioned | 2024-06-20T11:31:06Z | |
dc.date.available | 2024-06-20T11:31:06Z | |
dc.identifier.citation | Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., García-Henche, B., y Núñez-Barriopedro, E. (2024). The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers. Psychology & Marketing, 41(3), 649–664. https://doi.org/10.1002/MAR.21940 | es_ES |
dc.identifier.issn | 0742-6046 | |
dc.identifier.other | https://onlinelibrary.wiley.com/doi/10.1002/mar.21940 | es_ES |
dc.identifier.uri | https://hdl.handle.net/10612/21527 | |
dc.description.abstract | [EN] Consumers have demonstrated new ways of engaging with fashion retailers and experiencing their brand values. This research aims to understand better how fashion consumers form their purchase intentions, by exploring how their expectations about corporate social responsibility influence consumer brand engagement and purchase intention. The research comprises two studies, using different methodologies. The first study is quantitative; it involved 1296 individuals and the results were analyzed using structural equation modeling. The second study is qualitative and utilizes expert opinions from the fashion industry; it seeks to derive managerial and practical implications from the findings of the first study. The results show that corporate social responsibility influences the purchase intention of fashion consumers, but mainly through brand engagement. Consequently, fashion companies should focus on building consumer trust in the sustainability initiatives of brands, including by utilizing local suppliers. | es_ES |
dc.language | eng | es_ES |
dc.publisher | Wiley | es_ES |
dc.rights | Atribución 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | * |
dc.subject | Comercio | es_ES |
dc.subject | Ecología. Medio ambiente | es_ES |
dc.subject | Economía | es_ES |
dc.subject | Marketing | es_ES |
dc.subject.other | Consumer brand engagement | es_ES |
dc.subject.other | Corporate social responsibility | es_ES |
dc.subject.other | CSR | es_ES |
dc.subject.other | Fashion | es_ES |
dc.subject.other | Purchase intention | es_ES |
dc.subject.other | Retailer | es_ES |
dc.title | The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.identifier.doi | 10.1002/mar.21940 | |
dc.description.peerreviewed | SI | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |
dc.identifier.essn | 1520-6793 | |
dc.journal.title | Psychology & Marketing | es_ES |
dc.volume.number | 41 | es_ES |
dc.issue.number | 3 | es_ES |
dc.page.initial | 649 | es_ES |
dc.page.final | 664 | es_ES |
dc.type.hasVersion | info:eu-repo/semantics/publishedVersion | es_ES |
dc.description.project | Administrative, technical, and financial support by Cátedra Extraordinaria de Comercio of the Ayuntamiento de Madrid (Code: 2021/00061/001 and Reference: CÁTEDRA2021-002). | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
-
Artículos [5503]