2024-03-29T09:51:23Zhttp://buleria.unileon.es/oai/requestoai:buleria.unileon.es:10612/147922023-10-23T10:25:07Zcom_10612_17col_10612_10011
EEG-based Consumer Neuroscience and Neuromarketing Dataset
Costa Feito, Aroa
González Fernández, Ana María
Cervantes Blanco, Miguel
Comercializacion e Investigacion de Mercados
Facultad de Ciencias Economicas y Empresariales
Marketing
Neurociencia del consumidor
Neuromarketing
EEG
Marketing
Electroencefalograma
Consumer Neuroscience
Neuromarketing
Electroencephalogram
SciMAT dataset with 306 EEG-based Consumer Neuroscience and Neuromarketing articles from 2002 (Consumer Neuroscience field origin) to 2021. Three periods of study were established according to the frequency of EEG use in Consumer neuroscience. The first of these periods, 2002-2011, corresponds to the first decade in which we see the initial acceptance of EEG technology in the field. In the second period, 2018-2021, the use of EEG experiences a growth phase, and during the third period, 2018-2021, we see a boom in the use of EEG in Consumer neuroscience studies.
2022-02-02
2022-05-25T09:39:38Z
2022-05-25T09:39:38Z
2022-02-02
dataset
http://hdl.handle.net/10612/14792
10.18002/10612/14792
eng
Atribución-NoComercial 4.0 Internacional
http://creativecommons.org/licenses/by-nc/4.0/
info:eu-repo/semantics/openAccess
2002 - 2021
Universidad de León