RT dataset
T1 EEG-based Consumer Neuroscience and Neuromarketing Dataset
A1 Costa Feito, Aroa
A1 González Fernández, Ana María
A1 Cervantes Blanco, Miguel
A2 Comercializacion e Investigacion de Mercados
K1 Marketing
K1 Neurociencia del consumidor
K1 Neuromarketing
K1 EEG
K1 Marketing
K1 Electroencefalograma
K1 Consumer Neuroscience
K1 Neuromarketing
K1 Electroencephalogram
AB SciMAT dataset with 306 EEG-based Consumer Neuroscience and Neuromarketing articles from 2002 (Consumer Neuroscience field origin) to 2021. Three periods of study were established according to the frequency of EEG use in Consumer neuroscience. The first of these periods, 2002-2011, corresponds to the first decade in which we see the initial acceptance of EEG technology in the field. In the second period, 2018-2021, the use of EEG experiences a growth phase, and during the third period, 2018-2021, we see a boom in the use of EEG in Consumer neuroscience studies.
PB Universidad de León
YR 2022
FD 2022-02-02
LK http://hdl.handle.net/10612/14792
UL http://hdl.handle.net/10612/14792
DS BULERIA. Repositorio Institucional de la Universidad de León
RD 30-jun-2024