RT info:eu-repo/semantics/article
T1 The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case
A1 Gutiérrez Rodríguez, Pablo
A1 Cuesta Valiño, Pedro
A1 Vázquez Burguete, José Luis
A2 Comercializacion e Investigacion de Mercados
K1 Comercio
K1 Economía
K1 Empresas
K1 Marketing
K1 C.S.R.
K1 Hypermarket
K1 Brand equity
K1 Customer
K1 Retailer
K1 Brand dimensions
AB [EN] Hypermarkets have experienced substantial restructuring in the recentpast because their situation has generated the necessity to developnew models that include different new aspects. The question underconsideration here is whether the adoption of measures of corporatesocial responsibility (C.S.R.) by hypermarkets in Spanish markets cansolve their continuing problems by establishing a fair degree ofconsumer-based brand equity. The purpose of the present study istwofold: (a) to investigate the effects of C.S.R. on hypermarket brandequity; and (b) to explore the dimensions of both these variables byusing and testing property scales. As such, it is necessary to considerthe possibility of integrating the management of C.S.R. into theglobal strategy of hypermarkets and to analyse its possible effectson the variables that influence consumer-based brand equity. It maybe interesting to dedicate resources and efforts to strengtheninghypermarkets’ links with their consumers.
PB Taylor & Francis
SN 1331-677X
LK https://hdl.handle.net/10612/19068
UL https://hdl.handle.net/10612/19068
NO Gutiérrez Rodríguez, P. G., Cuesta Valiño, P., y Vázquez Burguete, J. L. (2017). The effects of corporate social responsibility on customer- based brand equity: Spanish hypermarket case. Economic Research- Ekonomska Istraživanja, 30(1), 290–301. https://doi.org/10.1080/1331677X.2017.1305797.
DS BULERIA. Repositorio Institucional de la Universidad de León
RD 17-may-2024