RT info:eu-repo/semantics/article
T1 Sustainability, food topics and weblogs: do they really fit?  Targeting and valuing food-related eWOM generators
A1 Sahelices Pinto, César
A1 Lanero Carrizo, Ana
A1 Vázquez Burguete, José Luis
A2 Comercializacion e Investigacion de Mercados
K1 Economía
K1 Marketing
K1 Sustainable eWOM
K1 Food topics
K1 Weblogs/video-blogs
K1 Cluster analysis
K1 Centrality analysis
AB [EN] Without any doubt, the advent of the Internet has substantially transformed the way and rhythm of ourlives. This circumstance reflects directly on our daily behaviours, which are today quite different from whatthey used to be only a few years ago. In this sense, the current patterns of search for information and consumptionare frequently paced by the eWOM communication. In addition, environmental concerns havedriven consumers to increasingly demand the so-called environmentally friendly products. Consideringboth issues together, literature reveals that the study of the interaction between eWOM and sustainableconsumption is still scarce and needs more attention. For this reason, the present research is devoted tothe identification and evaluation of a sustainable food-related eWOM. In this regard, an online survey ofauthors of food-related weblogs/videoblogs was conducted containing different questions about their foodconsumption styles. Even though the existence of a distinct group of green authors was confirmed, the followingexamination of centrality levels showed that the influence exerted by this group on the Web 2.0 isexactly the same as that of the other groups. Jointly, these findings provide information of great importancethat has implications for businesses and professionals in marketing.
PB Josip Juraj Strossmayer University of Osijek
SN 0353-359X
LK https://hdl.handle.net/10612/19151
UL https://hdl.handle.net/10612/19151
NO Sahelices-Pinto, C., Lanero-Carrizo, A., y Vázquez-Burguete, J. L. (2020). Sustainability, food topics and weblogs: do they really fit?  Targeting and valuing food-related EWOM generators. Ekonomski Vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, 33(1), 9–24. https://hrcak.srce.hr/ojs/index.php/ekonomski- vjesnik/article/view/8218.
DS BULERIA. Repositorio Institucional de la Universidad de León
RD 30-jun-2024