RT info:eu-repo/semantics/article
T1 The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
A1 Cuesta Valiño, Pedro
A1 Gutiérrez Rodríguez, Pablo
A1 García Henche, Blanca
A1 Núñez Barriopedro, Estela
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A2 Comercializacion e Investigacion de Mercados
K1 Comercio
K1 Ecología. Medio ambiente
K1 Economía
K1 Marketing
K1 Consumer brand engagement
K1 Corporate social responsibility
K1 CSR
K1 Fashion
K1 Purchase intention
K1 Retailer
AB [EN] Consumers have demonstrated new ways of engaging with fashion retailers andexperiencing their brand values. This research aims to understand better howfashion consumers form their purchase intentions, by exploring how theirexpectations about corporate social responsibility influence consumer brandengagement and purchase intention. The research comprises two studies, usingdifferent methodologies. The first study is quantitative; it involved 1296 individualsand the results were analyzed using structural equation modeling. The second studyis qualitative and utilizes expert opinions from the fashion industry; it seeks to derivemanagerial and practical implications from the findings of the first study. The resultsshow that corporate social responsibility influences the purchase intention offashion consumers, but mainly through brand engagement. Consequently, fashioncompanies should focus on building consumer trust in the sustainability initiatives ofbrands, including by utilizing local suppliers.
PB Wiley
SN 0742-6046
LK https://hdl.handle.net/10612/21527
UL https://hdl.handle.net/10612/21527
NO Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., García-Henche, B., y Núñez-Barriopedro, E. (2024). The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers. Psychology & Marketing, 41(3), 649–664. https://doi.org/10.1002/MAR.21940
DS BULERIA. Repositorio Institucional de la Universidad de León
RD 29-jun-2024