TY  - JOUR 
AU  - Facultad de Ciencias Economicas y Empresariales
AU  - Lanero Carrizo, Ana
AU  - Vázquez Fernández, José Luis
AU  - Sahelices Pinto, César
AU  - Comercializacion e Investigacion de Mercados
DA  - 2020
UR  - https://hdl.handle.net/10612/17551
AB  - [EN] Consumers are often overexposed to sustainability symbols and claims on food product
packages and find it di_cult to accurately judge their meaning when making purchase decisions.
Based on the heuristic-systematic model (HSM), this paper aims...
LA  - eng
PB  - MDPI
KW  - Comercio
KW  - Economía
KW  - Marketing
KW  - Eco-labelling
KW  - Heuristic-systematic model (HSM)
KW  - Organic claims
KW  - Claim credibility
KW  - Organic product judgement
KW  - knowledge
KW  - Defense motivation
KW  - Accuracy motivation
TI  - Heuristic Thinking and Credibility of Organic Advertising Claims: The Role of Knowledge and Motivations
DO  - 10.3390/su12218776
T2  - Sustainability
VL  - 12
M2  - 8776
ER  -