TY  - JOUR 
AU  - Facultad de Ciencias Economicas y Empresariales
AU  - Cuesta Valiño, Pedro
AU  - Gutiérrez Rodríguez, Pablo
AU  - Nuñez Barriopedro, Estela
AU  - Comercializacion e Investigacion de Mercados
DA  - 2020
UR  - http://hdl.handle.net/10612/21729
AB  - [EN] The growing concern for health is currently a global trend, so promoting healthy products
is an opportunity that companies can exploit to di erentiate their products in highly competitive
markets. The purpose of this research is to examine the...
LA  - eng
PB  - MDPI
KW  - Comercio
KW  - Economía
KW  - Marketing
KW  - Healthy food
KW  - Social media advertising
KW  - Attitude
KW  - Intention
KW  - Consumer response
KW  - Utilitarian value
KW  - Hedonic value
KW  - Social networks
TI  - Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response
DO  - 10.3390/IJERPH17186463
T2  - International Journal of Environmental Research and Public Health
VL  - 17
M2  - 6463
ER  -