TY  - JOUR 
AU  - Facultad de Filosofia y Letras
AU  - Ramón García, Noelia
AU  - Labrador de la Cruz, María Belén
AU  - Alaiz Moretón, Héctor
AU  - Sanjurjo González, Hugo
AU  - Filologia Inglesa
DA  - 2014/11/11
PY  - 2018
UR  - http://hdl.handle.net/10612/9122
AB  - This paper aims to reveal the rhetorical structure and the linguistic features of persuasive language in online advertisements of electronic products. Nowadays, the bulk of e-commerce is carried out in English, and it is often the case that non-native...
LA  - eng
PB  - Pergamon
KW  - Lengua inglesa
KW  - Publicidad
KW  - Retórica
KW  - Escritura
KW  - Persuasión (Psicología)
KW  - Persuasive language
KW  - Technical writing
KW  - Online advertisements
KW  - Rhetorical move analysis
TI  - Rhetorical structure and persuasive language in the subgenre of online advertisements
ER  -