RT info:eu-repo/semantics/article
T1 Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty
A1 Cuesta Valiño, Pedro
A1 Gutiérrez Rodríguez, Pablo
A1 Loranca-Valle, Cristina
A2 Comercializacion e Investigacion de Mercados
K1 Deporte
K1 Economía
K1 Marketing
K1 Sport marketing
K1 Sport organization
K1 Loyalty
K1 Sustainable management
K1 Service quality
K1 Satisfaction
K1 Trust
K1 Commitment
AB [EN] Sports federations are non-profit organizations that compete for members and resources. These organizations are obliged to cooperate on the environment, nature conservation, and sustainability together with other public bodies. Given this situation and the necessity to differentiate themselves from commercial sports providers, it is essential for sports federations to create loyalty. The objective of this article is to provide an in-depth study of the variables that explain federation members’ loyalty, which is the best tool for federations to meet their sustainable and non-profit objectives. Having made an exhaustive review of the literature on loyalty, an empirical study is made of the loyalty antecedents (service quality, satisfaction, trust, and commitment), using a questionnaire of members of all of Spain’s karate federations. This empirical study has led to a model of structural equations that gives a perfect explanation of loyalty based on the relationships between the various variables, starting with service quality and considering the other variables to be mediating variables between service quality and loyalty. Furthermore, the findings show that service quality is the best option for improving member loyalty through some of the mediators proposed.
PB MDPI
LK https://hdl.handle.net/10612/21629
UL https://hdl.handle.net/10612/21629
NO Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., y Loranca-Valle, C. (2021). Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty. Sustainability, 13(2), 458. https://doi.org/10.3390/SU13020458
DS BULERIA. Repositorio Institucional de la Universidad de León
RD Jul 7, 2024