TY  - JOUR 
AU  - Facultad de Ciencias Economicas y Empresariales
AU  - Blanco Moreno, Sofía
AU  - González Fernández, Ana María
AU  - Muñoz Gallego, Pablo Antonio
AU  - Egger, Roman
AU  - Comercializacion e Investigacion de Mercados
DA  - 2024
UR  - https://hdl.handle.net/10612/20223
AB  - [EN] More and more tourists are sharing their experiences on their social media through a
combination of photos, texts, and hashtags. But there is a scarcity of studies in literature on
analyzing tourists’ visual content in relation to tourism...
LA  - eng
PB  - Springer
KW  - Marketing
KW  - Turismo
KW  - Tourism experience
KW  - Instagram
KW  - Social media
TI  - What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram
DO  - 10.1057/s41599-024-02859-z
T2  - Humanities and Social Sciences Communications
VL  - 11
M2  - 1
ER  -