TY  - JOUR 
AU  - Facultad de Ciencias Economicas y Empresariales
AU  - Muñiz Martínez, Norberto
AU  - Florek, Magdalena
AU  - Comercializacion e Investigacion de Mercados
DA  - 2023
SN  - 1751-8040
UR  - https://hdl.handle.net/10612/17661
AB  - [EN] Food and gastronomy are important features of the identity of cities, regions and countries, contributing therefore significantly to their branding. This contribution is possible through the multiactor value co-creation in the place. The aim of...
LA  - eng
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Food and gastronomy
KW  - Place branding
KW  - Value co-creation
KW  - Service-Dominant Logic
KW  - Ecosystem
KW  - Basque Country
TI  - Food-based place branding as holistic place ecosystems: the case of Basque Gastronomic Ecosystem
DO  - 10.1057/s41254-021-00222-6
T2  - Place Branding and Public Diplomacy
VL  - 19
M2  - 155
ER  -