TY  - JOUR 
AU  - Facultad de Ciencias Economicas y Empresariales
AU  - Sahelices Pinto, César
AU  - Lanero Carrizo, Ana
AU  - Vázquez Burguete, José Luis
AU  - Comercializacion e Investigacion de Mercados
DA  - 2020
SN  - 1472-0817
UR  - https://hdl.handle.net/10612/17706
AB  - [EN] The present world has led in individuals to become ever more interested in the consumption of organic food. Accordingly, companies are incorporating these worries in their managerial decisions by paying special attention to market segmentation....
LA  - eng
PB  - Wiley
KW  - Marketing
KW  - Psicología
KW  - Organic food
KW  - Consumption
KW  - Market segmentation
KW  - Consumer behavior
KW  - Millennials
TI  - Self‐determination, clean conscience, or social pressure? Underlying motivations for organic food consumption among young millennials
DO  - 10.1002/cb.1875
T2  - Journal of Consumer Behaviour
VL  - 20
M2  - 449
ER  -