TY  - JOUR 
AU  - Facultad de Ciencias Economicas y Empresariales
AU  - Gutiérrez Rodríguez, Pablo
AU  - Cuesta Valiño, Pedro
AU  - Vázquez Burguete, José Luis
AU  - Comercializacion e Investigacion de Mercados
DA  - 2017
SN  - 1331-677X
UR  - https://hdl.handle.net/10612/19068
AB  - [EN] Hypermarkets have experienced substantial restructuring in the recent
past because their situation has generated the necessity to develop
new models that include different new aspects. The question under
consideration here is whether the...
LA  - eng
PB  - Taylor & Francis
KW  - Comercio
KW  - Economía
KW  - Empresas
KW  - Marketing
KW  - C.S.R.
KW  - Hypermarket
KW  - Brand equity
KW  - Customer
KW  - Retailer
KW  - Brand dimensions
TI  - The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case
DO  - 10.1080/1331677X.2017.1305797
T2  - Economic Research-Ekonomska Istraživanja
VL  - 30
M2  - 290
ER  -