TY  - JOUR 
AU  - Facultad de Ciencias Economicas y Empresariales
AU  - Cuesta Valiño, Pedro
AU  - Gutiérrez Rodríguez, Pablo
AU  - García Henche, Blanca
AU  - Núñez Barriopedro, Estela
AU  - 
AU  - 
AU  - 
AU  - 
AU  - Comercializacion e Investigacion de Mercados
DA  - 2024
SN  - 0742-6046
UR  - https://hdl.handle.net/10612/21527
AB  - [EN] Consumers have demonstrated new ways of engaging with fashion retailers and
experiencing their brand values. This research aims to understand better how
fashion consumers form their purchase intentions, by exploring how their
expectations...
LA  - eng
PB  - Wiley
KW  - Comercio
KW  - Ecología. Medio ambiente
KW  - Economía
KW  - Marketing
KW  - Consumer brand engagement
KW  - Corporate social responsibility
KW  - CSR
KW  - Fashion
KW  - Purchase intention
KW  - Retailer
TI  - The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
DO  - 10.1002/mar.21940
T2  - Psychology & Marketing
VL  - 41
M2  - 649
ER  -