TY  - THES 
A3  - Placer Galán, José Luis
A3  - Thomsen, Thyra Uth
AU  - Llamas Alonso, María Rosa
A4  - Comercializacion e Investigacion de Mercados
DA  - 2015/11
PY  - 2017
UR  - http://hdl.handle.net/10612/5865
AB  - The aim of this doctoral research is to explore the meaning of luxury in contemporary consumer society. This investigation departs from traditional approaches to the study of luxury focusing on luxury goods and luxury brands by o ering new socially...
LA  - eng
KW  - Marketing
KW  - Consumidores -Conducta
KW  - Comercialización
TI  - Desafiando conceptualizaciones clásicas sobre el lujo: una visión disruptiva en la sociedad de consumo contemporánea = Challenging classic conceptualizations of luxury: disruptive perspectives in contemporary consumer culture
M3  - info:eu-repo/semantics/doctoralThesis
DO  - 10.18002/10612/5865
ER  -