TY - THES A3 - Muñiz Martínez, Norberto AU - García Pedroza, Andrea A4 - Comercializacion e Investigacion de Mercados DA - 2018/12 PY - 2019 UR - http://hdl.handle.net/10612/9446 AB - In this project we have proceeded to the theoretical analysis of the role of Marketing and its importance in an increasingly dynamic, globalized and competitive environment; according to the new emerging paradigm alternative to traditional... LA - eng KW - Comercio KW - Economía KW - Empresas KW - Marketing KW - Service Dominant Logic KW - Value co-creation KW - Multiple exchange networks KW - Territorial marketing KW - Wine tourism KW - Culture KW - Wine KW - Tasmania TI - Value co-creation under the new emerging marketing paradigm of service-dominant logic. Analysis of the Tasmanian wine socio-cultual ecosystem = La co-creación de valor en el nuevo paradigma dem marketing emergente de la service dominan logic. Análisis del ecosistema socio-cultural vitivinícola tasmaniano M3 - info:eu-repo/semantics/bachelorThesis ER -