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Marketing territorial desde una "Service Dominant Logic". Un análisis de las montañas ALTÁI y del LAGO BAIKAL en Rusia como casos de co-creación de valor multi-actor de lugares naturales únicos desde una perspectiva equilibrada ambiental y socialmente. = Place Branding from a "Service dominant Logic"; an analysis of the ALTAI Mountains and the BAIKAL Lake in Russia, as cases of multi-actor value co-creation for unique nature places from sustainable and socially balanced perspectives.324

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Marketing territorial desde una "Service Dominant Logic". Un análisis de las montañas ALTÁI y del LAGO BAIKAL en Rusia como casos de co-creación de valor multi-actor de lugares naturales únicos desde una perspectiva equilibrada ambiental y socialmente. = Place Branding from a "Service dominant Logic"; an analysis of the ALTAI Mountains and the BAIKAL Lake in Russia, as cases of multi-actor value co-creation for unique nature places from sustainable and socially balanced perspectives.47

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Velado Fernández Caterina.pdf22

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