A Study of Discourse System of National Image Construction

Abstract

国家形象的建构在很大程度上离不开话语 的建构，尤其是需要一套多方考虑的话语体系。 这套话语体系应该符合本国国内实际和未来的 发展需要，更重要的是要行之有效。考虑到国 家形象及其建构话语的特性，我国国家形象的 话语体系建设，首先应该把握好我国国家形象 的核心特征，同时也要把握好我国国家形象建 构的基本特性。具体来说，就是首先要把握好 我国国家形象话语的民族性、文化性、政治性、 时空性和认知性；其次要把握好我国国家形象 话语的稳定性、多维性、继承与创新性以及危 机的调控性。 The construction of discourse is indispensable to the construction of national image to a large extent, particularly a set of discourse built from various perspectives. It must pertain to the real fact of the country and to the needs of her future development. More importantly, it must be effective. Considering the characteristics of the national image and its construction discourse, the discourse system of our country’s national image needs, first of all, to have a good treatment of the core characteristics of our country’s national image; meanwhile, it also needs to have a good handling of the basic characteristics of our country’s national image. Specifically speaking, it is necessary to take in account of factors like ethnicity, culture, politics, space-time and cognition of national image discourse for one thing; it is also necessary to take into account such factors as stability, multi-dimension, inheritance and creation, and the crisis coordination of national image discourse for another.