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Título
What do Female Consumers Think about Sustainable Packaging?
Autor
Facultad/Centro
Área de conocimiento
Título de la revista
Journal of Emerging Trends in Marketing and Management
Número de la revista
1
Datos de la obra
Sulé-Alonso, M. A., Barbeta Martínez, I., y Fuentes-Fernández, R. (2024). What do Female Consumers Think about Sustainable Packaging? Journal of Emerging Trends in Marketing and Management, 1(1). https://www.etimm.ase.ro/?p=1012
Editor
The Bucharest University of Economic Studies. The Marketing School
Fecha
2024
ISSN
2537-5865
Résumé
[ES] This study explores the level of knowledge among Spanish consumers regarding sustainability and their opinions on new sustainable packaging options, such as bio-based materials or bagasse. We conducted an online questionnaire at a national level, followed by multivariate analysis to derive conclusive results. Our findings, based on 254 participants, indicate that only 44% of consumers integrate sustainability into their daily lives. Key characteristics deemed important for sustainable packaging include environmental friendliness (85%), use of clean energy (72.5%), ease of reuse (85.8%), and recyclable materials (80.8%). Factor analysis reveals three categories: manufacturing characteristics, security, and price. Cluster analysis identifies two groups: one concerned with container safety and another seeking achievable sustainability.
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Palabras clave
Peer review
SI
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