TY  - JOUR 
AU  - Facultad de Ciencias Economicas y Empresariales
AU  - Hollebeek, Linda D.
AU  - Muñiz Martínez, Norberto
AU  - Clark, Moira K.
AU  - Simanaviciute, Agne
AU  - Letukyte, Ned
AU  - Comercializacion e Investigacion de Mercados
DA  - 2022
SN  - 2029-4581
UR  - https://hdl.handle.net/10612/17659
AB  - [EN] Emerging markets are a major contributor to global GDP, thus offering a primary source for
economic growth. However, despite these acclaimed benefits, little remains known regarding customer
engagement (i.e., a customer’s resource investment in...
LA  - eng
PB  - Vilnius University Press
KW  - Marketing
KW  - Customer engagement
KW  - Emerging markets
KW  - Framework
KW  - Propositions
TI  - Customer Engagement in Emerging Markets: Framework and Propositions
DO  - 10.15388/omee.2022.13.80
T2  - Organizations and Markets in Emerging Economies
VL  - 13
M2  - 284
ER  -