TY  - JOUR 
AU  - Facultad de Ciencias Economicas y Empresariales
AU  - Costa Feito, Aroa
AU  - González Fernández, Ana María
AU  - Rodríguez Santos, María Carmen
AU  - Cervantes Blanco, Miguel
AU  - Comercializacion e Investigacion de Mercados
DA  - 2023
UR  - https://hdl.handle.net/10612/18385
AB  - [EN] Since its inception, the field of consumer neuroscience and neuromarketing has undergone
significant development. The principal objective of this work is to identify current research
and to define emerging topics in both consumer neuroscience...
LA  - eng
PB  - Springer Nature
KW  - Economía
KW  - Marketing
KW  - Psicología
KW  - Consumer neuroscience
KW  - Neuromarketing
KW  - SciMAT
KW  - electroencephalography
TI  - Electroencephalography in consumer behaviour and marketing: a science mapping approach
DO  - https://doi.org/10.1057/S41599-023-01991-6
T2  - Humanities and Social Sciences Communications
VL  - 10
ER  -