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Título
Halo Effect and Source Credibility in the Evaluation of Food Products Identified by Third-Party Certified Eco-Labels: Can Information Prevent Biased Inferences?
Autor
Facultad/Centro
Área de conocimiento
Título de la revista
Foods
Número de la revista
11
Cita Bibliográfica
Lanero, A., Vázquez, J.-L., y Sahelices-Pinto, C. (2021). Halo Effect and Source Credibility in the Evaluation of Food Products Identified by Third-Party Certified Eco-Labels: Can Information Prevent Biased Inferences? Foods, 10(11), 2512. https://doi.org/10.3390/foods10112512
Editorial
MDPI
Fecha
2021
Resumen
Despite the growing awareness of the need to promote the consumption of organic food,
consumers have difficulties in correctly identifying it in the market, making frequent cognitive
mistakes in the evaluation of products identified by sustainability labels and claims. This work
analyzes the halo effect and the source credibility bias in the interpretation of product attributes
based on third-party certified labels. It is hypothesized that, regardless of their specific meaning,
official labels lead consumers to infer higher environmental sustainability, quality and price of the
product, due to the credibility attributed to the certifying entity. It also examines the extent to which
providing the consumer with accurate labeling information helps prevent biased heuristic thinking.
An experimental between-subject study was performed with a sample of 412 Spanish business
students and data were analyzed using partial least squares. Findings revealed that consumers tend
to infer environmental superiority and, consequently, higher quality in products identified by both
organic and non-organic certified labels, due to their credibility. Label credibility was also associated
with price inferences, to a greater extent than the meaning attributed to the label. Interestingly,
providing accurate information did not avoid biased heuristic thinking in product evaluation.
Materia
Palabras clave
Peer review
SI
URI
DOI
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