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Título
Editorial
Autor
Facultad/Centro
Área de conocimiento
Título de la revista
Journal of Business
Número de la revista
1
Datos de la obra
Ortigueira Sánchez, L. C., y Vázquez-Burguete, J. L. (2020). Editorial. Journal of Business, 12(1), 1–2. https://doi.org/10.21678/2078-9424.
Editor
Universidad del Pacífico
Fecha
2020
Zusammenfassung
[EN] This special issue is the result of the joint work developed between the International
Association on Public and nonProfit Marketing and the Journal of business of the
Universidad del Pacífico, in favor of the dissemination of the most avant-garde scientific
knowledge on topics of special social relevance for Latin America. The IAPNM, as a
reference association in its field, has been developing since 2002 an arduous effort to
connect academics and practitioners from marketing or other related disciplines dealing
with responsibility in businesses, administrations and nonprofits; these topics of special
interest to the journal.
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